Neda Hedayati - HomeLife Optimum Realty, Brokerage Dwight

Thinking of Selling Your Property Without a REALTOR® to Save on Commission?

It’s tempting to go it alone — but before you do, it’s worth understanding the real risks.

Under the Trust in Real Estate Services Act (TRESA), updated December 1, 2023, sellers who choose self-representation take on all the responsibilities of pricing, marketing, negotiation, and compliance — without the protection or expertise of a licensed REALTOR®.

You can absolutely have your lawyer review offers and closing documents, and that’s smart.
However, most lawyers:

Don’t evaluate market value or pricing strategy
Don’t market your property or expose it to MLS®, Realtor.ca or digital buyer networks
Don’t conduct negotiations, staging, photography, or buyer vetting
And if they do get involved beyond legal review, it’s typically billed hourly

A REALTOR® provides:
✅ Full-service marketing including MLS® and Realtor.ca exposure to attract qualified buyers
✅ Comparative Market Analysis (CMA) to price your home competitively
✅ Expert negotiation to secure the best price and terms
✅ Guidance on disclosures, forms, and compliance under TRESA

Without that representation, you could save on commission — but often net less overall due to missed opportunities, lower exposure, and weaker negotiation positioning.

PM or call me and I will send you the complete RECO Information Guide

Richard Gambling, REALTOR®
HomeLife Optimum Realty Brokerage
Direct 705-349-8030
HouseAgents.ca@gmail.com

#RECO #TRESA #OntarioRealEstate #SellerTips #HomeLifeOptimum #MuskokaRealEstate #HaliburtonHomes #ParrySoundCottages #ConsumerProtection #RealEstateOntario #REALTOR

The trademarks REALTORS^®, REALTOR^® and the REALTOR^® logo are controlled by The Canadian Real Estate Association (CREA) and identify real estate professionals who are members of CREA. The trademarks MLS^®, Multiple Listing Service^® and the associated logos are owned by CREA and identify the quality of Services provided by real estate professionals who are members of CREA. All information displayed is believed to be accurate but is not guaranteed to be so and should be independently verified. There are no warranties or representations made. Not intended to solicit properties or buyers currently engaged in a Buyer Agency, or Listing Agreement.